Initium helps clients successfully capture new market opportunities.
This includes geographical market entry, new ventures, new revenue models and product line introductions. We use the Go-to-Market Blueprint™ to define activities a company needs to undertake to achieve revenue targets. We work with our clients to develop preferred roll-out scenarios, taking into consideration the attractiveness of different target segments, as well as the risk involved and the effort required to capture them.
Engagement Examples
Market Expansion
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Create Go-to-Market Blueprint™ for established software company to enter new geographic market focusing on developing a structured sales approach.
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Define business model, create roll-out plan and launch new financial services company whose products better meet the needs of an established user base.
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Create Go-to-Market Blueprint™ to introduce new product line for established consumer products company focusing on a plan to leverage existing clients.
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Define a revenue model for new services company that would facilitate market entry while ensuring long term sustainability.